Kina is the owner and publisher of BeLocal Kingsport & Bristol, a local new mover guide connecting new residents with trusted businesses throughout Kingsport, Bristol, and the Tri-Cities. After moving to Kingsport with her own family in 2018, Kina understands firsthand what it feels like to be new to an area and begin searching for the businesses and services you can trust. Today, she helps new movers discover the best of their new community through BeLocal Kingsport & Bristol, a guide filled with recommendations from locals, helpful resources, local favorites, and trusted businesses. Kina also works with local business owners throughout the Tri-Cities to create targeted advertising and marketing opportunities designed to reach new movers during an important time, when they are establishing new routines and choosing new restaurants, healthcare providers, home services, financial professionals, and other local businesses. Through a combination of print advertising and digital marketing, BeLocal helps local businesses build brand awareness and establish a trusted presence with new residents moving into the Kingsport and Bristol area each month. For Kina, BeLocal is about more than advertising. It’s about helping new movers feel at home faster while helping great local businesses reach them first.